Trader Puts On Bearish Trade as AVP Hits 52-Week Low

Avon Products, Inc. (AVP) is a manufacturer and marketer of beauty and related products. The Company’s product categories are Beauty and Fashion & Home. Beauty consists of color, fragrance, skincare and personal care.  AVP is currently trading around $12.62 in a 52 week range of $12.65 – 22.86. The company’s stock has been underperforming the market this year with shares decreasing 26.48% year to date. Today, a trader bought 6880 AVP Nov14 12.0 Puts for $0.45. This order involves this trader laying out over $300,000 in total premium. AVP is trading at its 52 week low, and this position more than likely indicates that this trader believes the stock is headed even lower. As the common adage goes, ‘The trend is your friend’, and the stock is trading below the Cloud, meaning this trader is banking on more downside for AVP.

Andrew Keene

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