Ulta Salon, Inc. (ULTA) is a beauty retailer, who provides salon products and salon services. The stock is currently trading around $153.80 at the upper end of its 52 week range of $83.54-$158.97. The stock has been outperforming the market this year rallying 20.34% year to date. ULTA is scheduled to report earnings after the bell today, and the stock is falling ahead of the release. ULTA is lower on the session by around $0.98 or 0.63% ahead of the closing bell.

Over the past 12 quarters ULTA has rallied on earnings day 10 times with an average move of 11.57%. ULTA however appears bullish on a chart going into the release having risen $5.50 over the past couple days. Over the past 12 quarters ULTA has rallied from earnings to the nearest options expiration 10 times with an average move of 11.60%.The stock looks as if it could continue its trend and rip to the upside in today’s session. The area between the Senkou Span A line and the Senkou Span B line appears to be consistently changing its trend. Investors are looking to see how pulling back on discounts as well as revamping the loyalty program will affect the average order value. Other points to watch for are results from heavier investing in better messaging, more targeted promotions and employee training.

The options market is currently implying a move of around $14.4 or 9.40% in ULTA by this Friday’s close giving us targets of $139.4 and $168.2.

Andrew Keene

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