Krispy Kreme Doughnuts (KKD) is a wholesaler of doughnuts, complementary beverages, treats and packaged sweets especially known for the Company’s Original Glazed doughnut. The stock is currently trading around $17.44 closer to the lower end of its 52 week range of $14.82-$22.32. The stock has been underperforming the market falling by 11.60% year to date. KKD is scheduled to report earnings after the closing bell today, and the stock is higher on the session by around $0.16 or 0.93% ahead of the close.

Over the past 12 quarters KKD has rallied on earnings day 5 times with an average move of 11.73%. The stock appears fairly bullish on an intraday chart with time frames from today going into the release having traded above the Ichimoku Cloud on the 5 min bar. Over the past 12 quarters KKD has rallied from earnings to the nearest options expiration 5 times with an average move of 11.23%. The stock looks as if it could drop to the downside in today’s session. Investors are mainly looking to see how the company fares with the newly announced opening of 31 outlets in South Africa.

The options market is currently implying a move of around $1.53 or 8.8% in KKD by this Friday’s close giving us targets of $18.97 and $15.91.

Andrew Keene

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